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Daybreak (2010 TV programme)
''Daybreak'' is a national British morning television programme broadcast on ITV from 6 September 2010 - 25 April 2014.
''Daybreak'' replaced ''GMTV'' which aired its last weekday edition on 3 September 2010. ''Daybreak'' launched three days later.
In March 2014, ITV announced that the show would end later in 2014 to be replaced by ''Good Morning Britain'' (a name which harks back to the original ''Good Morning Britain'' programme, the UK's first commercial weekday breakfast television programme broadcast by the then Channel 3 breakfast franchisee TV-am). ''Good Morning Britain'' made its debut on 28 April 2014.〔(【引用サイトリンク】url=http://www.itv.com/presscentre/ep1week18/good-morning-britain#.U02rI_ldV1Y )〕
==History==
The decision to replace ''GMTV'' with ''Daybreak'' followed the full takeover of GMTV by ITV plc. ''Daybreak'' and ''Lorraine'' made up the weekday output of ITV Breakfast. At weekends, children's programming filled this slot. An advertising campaign, promoting the new show, started on 23 August, with short break-bumpers in between the start and end of an advertisement break, broadcast during the evening schedule of ITV.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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